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When we talk about local strengths, there’s no doubt that China’s manufacturing industry has earned a strong global reputation. However, as companies move into overseas expansion, the focus needs to extend beyond the product itself to something equally critical: brand building and brand awareness. In 2025, 3Drips delivered and participated in several talks focused on cross‑cultural psychology in relation to overseas expansion. One comment from the audience left a deep impress

Over the past two years, our team has worked closely with Chinese companies expanding overseas, and we have consistently observed a familiar pattern: management teams clash over work expectations, local executives feel micromanaged by headquarters, and within months, talented managers depart. The knee-jerk diagnosis? "Cultural differences." But framing this as cultural mismatch misses what's actually happening and closes the door to genuine solutions. These conflicts stem fro