HI FROM 3DRIPS
At 3Drips, we delve beyond the surface to uncover the dynamics and desires driving consumer behavior, offering unparalleled depth of qualitative insights. In this era of rapid development, consumers and markets are evolving swiftly, making it challenging for brands to discover the driving forces behind changes. That's why depth matters in consumer research. At 3Drips, we delve beyond the surface to uncover the dynamics and desires driving consumer behaviour, offering unparalleled depth of qualitative insights. With rich psychological backgrounds, we apply psychodynamic and market psychology approaches to reveal the intricate interplay of psychological, sociological, and inter/intra cultural factors that shape consumer attitudes, behaviours, and decisions. Our expertise extends beyond borders as we collaborate with international expert partners to bridge the gaps between diverse cultures and markets, showcasing our prowess in navigating the complexities of the inter/intra cultural landscape. With passion and commitment to go extra miles, we offer valuable and profound insights that empower businesses to navigate the local and global marketplace with confidence and clarity.
01/DEPTH
Psychoanalytic psychology is a branch of psychology, which focuses on in-depth dialogue.
It aims to bring deeply buried thoughts/perceptions in the subconscious to our consciousness, so we can bring deep emotional experiences to the surface and start analysing them.
02/DYNAMIC
We aspire to use our research methodology and tools in this process of understanding, as well as actively including our cultural observations and wisdoms to support our understanding of the ongoing shifts in values and beliefs.
03/DESIRE
We are also strongly driven to uncover the complex motive connections that influence everyday life, values, perceptions and hence, behaviors.
With a holistic approach in mind, we look closely at the connections to motives, target group influences and brand impacts.
We do not simply collect pictures of consumers’ lives; we have a strong desire to reveal the underlying structures and mechanisms of their unique story narrative.
OVERVIEW OF RESEARCH BUSINESS
We aspire to look beyond for deep insights that keeps with our new story.
The difference is in the detail.
Motivation&Trend Study
Motivation and Needs
Segmentations and Products
Trend Study
B2B/Experts Research
Communication Study
Brand Analysis and Positioning
Brand Architecture
Advertising Testing
Concept Testing
Product Innovation
New Category/Segmentations
Product Innovation
Overall Concept Testing
Product Experience Testing
Decision Making Process
Decision Making Process
Customer Journey Analysis
Sales Channels Analysis
Store Design Analysis
OVERVIEW OF CONSULTING BUSINESS
We support you to communicate the key messages (conscious and unconscious) that echoes your products and innovations.
Cross-Cultural Business Consultation
Culture Insights
Segmentations
Contextual Market Specifics
Strategic
Consultation
Psychological Insights
Brand Positioning
Effective Communication Strategy
Consultation on Enterprise Going Abroad
Collaborations
Expert Opinions
OVERVIEW OF INTERCULTURAL TRANING
Global engagement and collaboration have become common practise nowadays and it is important for individuals to further accumulate their knowledge and develop a deeper understanding about ‘others’ in this changing world. The objective of 3Drips intercultural training is to cultivate cultural empathy by enhancing cultural awareness, sensitivity, and communication abilities.
Meet the Team
Working With the Best Partners
Sami Never Sleeps
Sharing is caring. This video series aims to share market observations so we can learn about different cultures together.
