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At 3Drips, we delve beyond the surface to uncover the dynamics and desires driving consumer behavior, offering unparalleled depth of qualitative insights.  In this era of rapid development, consumers and markets are evolving swiftly, making it challenging for brands to discover the driving forces behind changes. That's why depth matters in consumer research. With rich psychological backgrounds, we apply psychodynamic and market psychology approaches to reveal the intricate interplay of psychological, sociological, and inter/intra cultural factors that shape consumer attitudes, behaviours, and decisions. Our expertise extends beyond borders as we collaborate with international expert partners to bridge the gaps between diverse cultures and markets, showcasing our prowess in navigating the complexities of the inter/intra cultural landscape. With passion and commitment to go extra miles, we offer valuable and profound insights that empower businesses to navigate the local and global marketplace with confidence and clarity.

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Psychoanalytic psychology is a branch of psychology, which focuses on in-depth dialogue.

It aims to bring deeply buried thoughts/perceptions in the subconscious to our consciousness, so we can bring deep emotional experiences to the surface and start analysing them.


We aspire to use our research methodology and tools in this process of understanding, as well as actively including our cultural observations and wisdoms to support our understanding of the ongoing shifts in values and beliefs.


We are also strongly driven to uncover the complex motive connections that influence everyday life, values, perceptions and hence, behaviors.

With a holistic approach in mind, we look closely at the connections to motives, target group influences and brand impacts.


We do not simply collect pictures of consumers’ lives; we have a strong desire to reveal the underlying structures and mechanisms of their unique story narrative.


We aspire to look beyond for deep insights that keeps with our new story. 
The difference is in the detail.

Motivation&Trend Study

Motivation and Needs

Segmentations and Products

Trend Study

B2B/Experts Research

Communication Study

Brand Analysis and Positioning

Brand Architecture

Advertising Testing

Concept Testing

Product Innovation

New Category/Segmentations

Product Innovation

Overall Concept Testing

Product Experience Testing

Decision Making Process

Decision Making Process

Customer Journey Analysis

Sales Channels Analysis

Store Design Analysis


We support you to communicate the key messages (conscious and unconscious) that echoes your products and innovations.

Cross-Cultural Business Consultation

Culture Insights


Contextual Market Specifics



Psychological Insights

Brand Positioning

Effective Communication Strategy

Consultation on Enterprise Going Abroad


Expert Opinions


Global engagement and collaboration have become common practise nowadays and it is important for individuals to further accumulate their knowledge and develop a deeper understanding about ‘others’ in this changing world. The objective of 3Drips intercultural training is to cultivate cultural empathy by enhancing cultural awareness, sensitivity, and communication abilities.