HI FROM 3DRIPS

Sami Wong has over 18 years of experience working as a qualitative, in-depth psychological researcher, and is currently the managing director of 3 Drips Research + Consulting (Concept M Asia Pacific). Sami also works in the field of clinical psychology and has been a contract psychotherapist for Tsinghua University (Beijing), as well as an occasional guest speaker at Tsinghua since 2008 and Chiba (Japan) University since 2016. In addition to this, Sami has extensive experience presenting in various conferences about cross cultural observations and insights, such as ESOMAR, QUAL360, MRMW and NewMR. She is also a regular guest speaker for CGTN (China Global Television Network) programs and has been invited to LIVE for China24 and Asia Today and share her insights about various psycho-cultural-social phenomena. Sami was raised with both a Chinese and Australian cultural background; she lives between Hong Kong, Beijing, and Melbourne. She speaks English, Mandarin and Cantonese fluently, and a moderate level of Japanese.

Isaac is a senior project manager and in-depth psychological qualitative moderator, and is now the senior project manager in 3 Drips Research + Consulting (Concept M Asia Pacific). As an experienced market researcher specializing in qualitative research, Isaac has led and participated multiple domestic and international projects with major brands in different industries and categories, delivered both insightful and executable results, and received compliments thanks to his expertise and implementation capability. Isaac is constantly involved in international trend studies and cultural studies with topics such as Gen-Z, food use, Post-covid changes, Symbolic Meaning of Chinese Zodiacs, etc., which allows him to bring new perspectives and insights in consumer researches. Isaac is also the member of Beijing indie rock band Future Orients, and released 1 LP and 1 EP up to now.

Aldrich has over 6 years of experience working as a qualitative, in-depth psychological researcher, and is currently the research consultant of 3 Drips Research + Consulting (Concept M Asia Pacific). Aldrich is experienced in in-depth psychological studies. He has conducted interviews with various types of consumers and participated projects in different industries such as automobile, FMCG, consumer electronics,  as well as multiple global trend studies and cultural studies, such as Essity & Vinda Global Female Study, Chinese Gen Z trend study, etc. Aldrich also works in the field of photography and directing. As an independent video director, he edited the theme song of the movie “Like the Dyer‘s Hand - 掬水月在手”, and directed Sprite China’s “No thirst, no Shandong - 无渴不山东” MV in Sprite 2021 “thirst release - 渴的释放” Season 2. Also, he is the main actor & assistant director of Alienergy electrolyte water - 外星人电解质水 TVC series. As an independent creator, Aldrich aims to convey the mental state of the Chinese people with a variety of artistic languages.

Sean has over 5 years of qualitative and in-depth psychology research experience. In his role as a qualitative research and project manager, he has been involved in and assisted numerous domestic and international brands in consumer research projects, accumulating rich management experience. As a facilitator, Sean possesses a careful and considerate interview style, excelling in building trusting relationships with female consumers to achieve deep and insightful communication. In addition to market research work, Sean actively participates in psychology-related activities and forums, taking responsibility for psychology translation and event organization.

Jeffrey has over 10 years of experience in China’s major media group, and is currently in charge of the business development of 3 Drips China. Jeffrey is also a managing partner of a culinary company which has a wine bar, a restaurant and wine importing business in Beijing. His specialty lies in consumer trends observation and analysis. With his rich experience in communication, Jeffrey is able to bring diversity and in-depth inputs into projects. Jeffrey is fluent in English, Russian, Mandarin and Cantonese.

Kim Hyunmo is a Korean consultant (who speaks fluent Mandarin) that has first hand experience and extensive knowledge about the field of media and entertainment. His expertise lies in the understanding of how media and communication affects people’s perceptions about brands, services and products. Kim is in charge of the business coordination with 3Drips Korean and Japanese clients and partners.